Femi Adetayo Olowookere, Managing Director of Sirtified Perfume and More, shared his 20 years of experience in the perfume business at a talk show in Lagos.
The event, themed “What Your Perfume Is Saying to Others: the Science, History, and Psychology of Scent,” drew perfume enthusiasts and merchants.
Olowookere emphasised that perfume is more than just an accessory; it’s a powerful, invisible language that communicates emotions, memories, and perceptions.
He explained that understanding the science behind fragrance and applying it correctly is essential for the best scent experience.
Perfume, Olowookere noted, begins its journey in the nose, where odor molecules are detected by sensory neurons.
These signals travel to the brain’s limbic system, which is linked to emotions, memory, and behaviour.
This unique connection explains why smells can evoke powerful memories and emotions.
Olowookere highlighted the significance of perfume in human culture, from ancient rituals to modern-day self-expression.
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He categorised fragrances into distinct families, each conveying a specific personality or mood.
The expert noted that perfume has become a global cultural conversation, with social media platforms and celebrities playing a significant role in shaping fragrance trends.
Consumers are now using perfume as a tool for self-expression and wellness.
By applying perfume correctly and understanding its science and history, individuals can harness its power to enhance their presence and communicate their identity.
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