Google, on Friday, announced it planned to open its first ever physical retail store in New York in summer 2021.
The new Google Store in Chelsea would offer hardware and services to customers.
The new store would be part of the company’s urban campus in the Chelsea neighbourhood.
At the Google Store, an extensive selection of products made by Google would be available to browse and buy.
These include Pixel phones, Nest products, Fitbit devices, Pixelbooks and more.
The customers can also shop online at GoogleStore.com and pick up their orders in the new store.
The company noted that visitors would be able to experience how “the products and services work together in a variety of immersive ways.”
In a blog post, Jason Rosenthal, VP, Direct Channels & Membership, said, “We’ll have experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen or helping with installations.’’
Google har already experimented with small pop-up stores and booths to sell its products.
Google noted that in-store shopping might be a bit different than what customers were used to due to the ongoing COVID pandemic.
For the health and safety of customers and store team, masks, hand sanitation and social distancing would be required in the Google Store.
The staff members would clean all spaces multiple times a day, and the number of guests inside will be limited.
The company added that it would continue to closely follow the guidance of the local and national authorities to adapt health and safety procedures as needed.
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