Veteran brand and strategic communications expert Rotn. Demola Akinbola will present his seventh book, “Communicating to Win in Career and Business: Essential Tips for Effective Communication”, on Thursday, June 25, 2026 at the Rotary Centre, 8 Ladoke Akintola Street, Ikeja GRA, Lagos, by 2pm.
The book presentation, organised by Brand Stewards Limited, publishers of the title, will be the highlight of activities marking Akinbola’s 35 years of active professional practice in branding and corporate communication.
–Book launch doubles as career milestone–
Akinbola is Founder/CEO of Brand Stewards Limited and Publisher of “The Podium International Magazine”.
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The event will also witness the formal inauguration of the Nigerian Brand Academy, NBA, a free online learning and development platform designed to equip career professionals and entrepreneurs with skills for sustainable career and business growth.
—“Communication can make or break your career”—
On the rationale for the book, Akinbola said communication remains one of the most essential life skills.
“Communication can be the deal-breaker for a sloppy career professional or entrepreneur; it can also be the game-changer for the one who is deliberate and consistent about making an impact and adding value in every office or business situation,” he said.
He added that the book is written to empower readers to communicate effectively with confidence and achieve desired career or business success.
“The book examines the various issues that have redefined the importance of strategic communication, marketing, branding and reputation management as necessary steps towards winning. It also examines various perspectives on building a winning organisation. It is a book to read, own, and gift to loved ones,” he added.
–What the book covers–
“Communicating to Win in Career and Business” explores practical themes including: definition and scope of communication; strategic objectives of communication; theories, types and styles of communication; principles of effective communication; digital communication; integrated marketing communication; guiding principles for effective communication; communication as a tool for personal branding; and using communication skills to negotiate successfully.
—Three decades of brand expertise—
Rotn. Ademola Akinbola is a brand and reputation management consultant, media entrepreneur, certified trainer, author, publisher and journalist. His professional engagement spans more than three decades, focusing on branding, corporate communication, corporate reputation management, business development, organisational change management and digital marketing.
—Other books by the author—
1. Building Enduring Corporate Reputation– 2005
2. Built to Endure: How Purpose-driven Organisations Use Reputational Capital to Achieve Strong Brand Equity – 2010
3. It’s a Brand U World: Personal Branding and Reputation Management Insights– 2013
4. How To Brand Yourself and Your Business – 2018
5. The Winning Organisation: The CEO’s Roadmap to Corporate Success– 2018
6. Value Creation: Your Pathway to Enduring Career and Business Success – 2024
7. Communicating To Win in Career and Business: Essential Tips for Effective Communication – 2026
