- Shortlisted for Qatar Business Accelerator Programme
Luxury women fashion brand, DWL, founded by Nigerian designer, Ivie Odemwingie-Osula, has been accepted into the Scale7 Fashion accelerator program funded by Qatar-based OpenTable Bank (QDB).
Currently based in Qatar with operations in Lagos and Doha, DWL, an acronym for Defining Women’s Lifestyle, was selected alongside nine other prominent Qatar-based fashion and design brands for the program which kicked off on September 18, 2023.
The programme involves provision of specialized mentorship, business development activities and funding.
Scale7 is the first fashion and design business incubator in Qatar founded by Qatar-based to Bank (QDB) in partnership with M7, Qatar’s epicentre for innovation and entrepreneurship in design, fashion and tech.
Established by Qatar Museum s under the leadership of Her Excellency Sheikha Al- Mayassa, M7 responds to the dem ands of Qatar’s growing fashion and design industries to support Qatar-based promising innovative
entrepreneurs with huge market potential to grow their businesses to iconic global fashion and design brands.
“We are absolutely thrilled to have DWL selected for the prestigious Scale7 fashion accelerator program after a rigorous selection process,” says Ms. Ivie Odemwingie-Osula in a statement. “This recognition not only validates our vision and hard w ork but also provides us with unparalleled opportunities for mentorship, networking, and capacity grow th towards positioning DWL as a competitive global brand.”
On how the support from Qatar Development Bank will impact her business, she enthuses: “Undoubtedly, the government of Qatar will enhance the status of the DWL brand, to increase our operations and growth, globally.
For us at DWL, the Business Accelerator
Program will amplify our capabilities, allowing us to refine our strategies an d scale faster for enhanced brand presence, increased capacity, stream lined operations, and a w ider reach and audience. W e are excited for the journey ahead and the positive im pact it w ill have on the DWL brand and community.”
Surulere to Doha DWL is a luxury female fashion brand that offers unique designs that present a fusion between modest fashion and western contemporary trends and helps women use the power of dressing as a tool to project confidence and an amplified version of them selves.
Established 2017 in the bustling Surulere neighbourhood of Lagos State, the now popular luxury DWL brand, which makes ready-to-wear and bespoke blazers sets for women from internationally sourced fabrics and accessories, initially im ported ready-made dresses. DWL has emerged as a synonym for women’s lifestyle.
Personalities that have regularly donned DWL brands include, Owen Omogiafo, CEO of Transcorp Group, Funke Bucknor of Zapphaire Events, Folly Thibault of AlJazeera, Harriet Gyam fuah of Creatives Am plified, among others.
Ivie Odemwingie-Osula, a professional
photographer and former banker, holds an MBA from Aberdeen Business School of Robert Gordon University.
Ivie Odemwingie-Osula
Creative Director
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