Dangote Salt has embarked on a community outreach campaign in Kano State aimed at promoting the industrial and domestic uses of salt while strengthening ties with artisan groups and consumers.
The initiative, carried out as part of the company’s Eid celebrations, took the firm to key artisan communities and commercial centres where salt plays a vital role in local economic activities.
One of the first stops was Yan Mota, a renowned leather-processing hub in Kano. During the visit, members of the tanning community highlighted the importance of salt in preserving animal hides and preparing them for processing. Dangote Salt donated 50kg industrial bags of salt to support the artisans’ operations.
The company also visited the historic Kofar Mata dye pits, where traditional textile producers demonstrated how salt is used in fabric treatment and dye preparation to enhance colour quality and consistency. Artisans at the site equally received 50kg industrial bags of Dangote Salt.
According to the company, the outreach was designed to recognise and support communities whose livelihoods depend on products such as salt.
The campaign culminated in a consumer engagement programme at Sabon Gari Market, where Dangote Salt and Dangote Seasoning interacted with traders, shoppers and residents through product displays, educational sessions and promotional activities.
Speaking during the event, Sales Operations Manager at NASCON Allied Industries Plc, Salisu Balarabe, said the company remains committed to building stronger relationships with consumers through direct engagement.
He noted that markets serve as important meeting points between brands and consumers, providing opportunities to create awareness and strengthen trust.
As part of the programme, a health and wellness session was conducted by medical practitioner Amina Sa’id Muhammad, who educated participants on the benefits of iodised salt, proper nutrition and healthy consumption habits.
The interactive session addressed concerns relating to iodine intake, salt consumption and overall wellbeing, while also correcting common misconceptions about salt and health.
Also speaking, Head of Marketing at NASCON Allied Industries Plc, Zainab Abbas, said the company believes meaningful community engagement is essential for building lasting connections with consumers.
She explained that the activation was intended not only to promote products but also to reinforce the role of Dangote Salt and Dangote Seasoning in everyday family and community life.
The event featured entertainment by actor and musician Umar M Shareef, who interacted with traders and visitors before performing for attendees.
Field Sales Officer at NASCON Allied Industries Plc, Kamal Jibrin Yakubu, thanked participants for their support and enthusiasm, describing the programme as an opportunity to engage directly with consumers and better understand their needs.
The company said the campaign reflects its continued efforts to connect with consumers across traditional industries, local communities and retail markets while promoting awareness of the diverse applications of its products.
