The Advertising Regulatory Council of Nigeria, (ARCON) has inducted into its fold, Omolaraeni Olaosebikan, as an associate member along with 24 other eminent Nigerians as associate members and fellows.
The induction took place on Wednesday, December 7, 2022 in Lagos.
The event, which took place in Maryland, Lagos, had 25 inductees with 22 Associate members and three Fellows.
ARCON is the apex advertising and marketing communications’ regulatory agency of the Federal Government, in accordance with its statutory mandates, responsibilities, and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.
Omolaraeni, who is the Chief Executive Officer of McEnies Global Communications with this latest certification, has the full legal rights to establish a full-fledged advertising agency, and explore opportunities in outdoor advertising and other independent media space.
Omolaraeni expressed appreciation for the honour done to her by ARCON, which according to her, would serve as a booster to her advertising and PR practices.
She also praised the council, describing it as very professional, thorough, disciplined and dynamic in its conducts as well as policy thrust.
The Ekiti-born marketing communications guru encouraged young and upcoming advertising professionals to work hard and always put God first in their dealings while also embracing the ethics of advertising.
Omolaraeni, who had handled many blue chip accounts for over a decade, enjoined young professionals to continue to develop their abilities in serving and satisfying their clients.
The elated Omolaraeni added that with the certification, she was ready to explore more opportunities in the sector; thanked ARCON leadership especially the DG, for the honour done to her and several other esteemed Nigerians on Wednesday and prayed for continued success of the council.
“You can’t set up agency without getting approval from ARCON and for us stakeholders we are pleased to see this critical sector to be regulated by this reputable council. I am also happy to see this platform creating understanding on how to deal with clients and agency across the entire value chain. One thing I have also learned is that wherever you find your feet, do good and God will bless your works. ARCON is a prestigious professional body and it must be respected so and I am proud to be part of it.” Omolaraeni said
Dr Olalekan Fadolapo, FCA, rpa, the Director-General of the ARCON, after administering oath on the inductees, emphasized the four areas where inductees could use their certificates in both indoor and outdoor advertising.
He also talked about the new ARCON’s Act which “puts the regulatory body in good stead to carry out its duties, since it takes care of gaps in the former APCON Act.”
One of such gaps, he said, was the control of new media and online advertisement, which he believed was not taken care of in the APCON Act.
According to Dr Fadolapo the council was now empowered under the law to effectively regulate and enhance inclusive growth.
He assured stakeholders that ARCON was not regulating to strangulate, adding that, all it planned to achieve with these new regulatory powers was to ensure good corporate governance and inclusive growth in the sector.
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