,A new study by Abuja-based opinion research think-tank, Africa Polling Institute (API), has revealed that Broda Shaggi, Mark Angel Comedy, Mr Marcaroni, Taaooma, Lasisi Elenu, MC Casino, Nedu Mallam Musa, Woli Agba, Omo Ibadan, and Bosho have been identified as top skit comedians and digital content creators in the Country.
This finding was derived from a nationwide survey conducted to glean the opinions of Nigerians about the rise of comedy skits and digital content creation in Nigeria.
In the report signed by the Institute’s Executive Director, Professor Bell Ihua
titled: “Skit Economy: An Assessment of Digital Content Creators in Nigeria”, the views of Nigerians were sought regarding the rise of Comedy Skits, their viewership and who they considered the top Skit Comedians in the country.
The results and findings showed that Samuel Animashaun Perry aka Broda Shaggi was identified as the country’s No. 1 Skit Comedian and Digital Content Creator.
He was followed by the Mark Angel Comedy team constituting of Emmanuella Samuel, Mark Angel and Success Samuel with 26%; Debo Adebayo aka Mr Marcaroni with 15%, Maryam Adedoyin Apaokagi aka Taaooma with 12% and Nosa Afolabi aka Lasisi Elenu with 11%.
The report noted that cumulatively these top 5 Skit Comedians have a fan base of over 53 million followers on various social media platforms.
In the same vein, this finding validates the platforms through which 67% of Nigerians mostly watch Comedy Skits: Facebook (50%), Instagram (34%), YouTube (18%), WhatsApp (15%) and Twitter (10%) among others.
The study found that 65% of Nigerians consider Comedy Skits funny and entertaining, 20% find them quite informative and 14% use Skits as an elixir to rest and relax.
Also, 91% of respondents were of the opinion that Comedy Skits are useful in creating awareness about social trends; 83% identified the role of Comedy Skits in correcting societal ills; while 90% acknowledged the potential of Comedy Skits for employment generation in Nigeria.
Nigerians also lent their voices to position that Comedy Skits have become a ubiquitous phenomenon in the society today; identifying reason such as the rise in youth unemployment (37%), the ever-present need for entertainment and relaxation (22%), the innate talents and creativity of Nigerian youths (18%), the spate of depression and mental health (10%), the need for creative education of the citizenry (5%), the seemingly lucrative nature of Skit Comedy (4%) and the existence of Social Media (4%).
In furtherance, the Skit Comedians interviewed for this study also shared their views on the increasing production of Comedy Skits.
In their opinion, the increase is mainly driven by two factors: first, the sheer abundance of creative talents existing in the country, as well as the availability of technology and social media platforms, which have now become, in some ways, a leveler, cutting out the middle man to provide direct access of artistes to a global audience of viewers and followership.
The report further stated that the skit comedians and producers identified: poor funding and lack of finance, high cost of production, lack of basic equipment, poor electricity supply, excessive taxes on social media platforms, and the proposed regulation of social media, as key concerns and bottlenecks hindering the growth and development of the comedy skit sector in Nigeria.
It added that the skit comedians urged the government and the private sector to support them, in order for Nigeria to reap the benefits of showcasing the country’s massive talents, as well as economic diversification and poverty alleviation, through the creation of wealth and job opportunities.
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